I was at my regular Wednesday business meeting today, talking about Social Media Camp, and was asked about the speakers.

I immediately recalled this video, which I only watched a few weeks ago. I’ll warn you: it may totally change your life, and your business, so watch with caution!

It’s a bit of a time investment to watch it, but trust me, it’s well worth it. My favourite quote:

If you suck, Social Media just makes you suck harder.

If you like Scott’s example in the beginning, have a look here. Clearly these people haven’t seen the video.

In case you missed it, Scott Stratten will be at Social Media Camp on October 3rd.