written by Peggy Richardson | February 4th, 2013
While it’s clearly needed, on any basic level, to increase the number of photos that you use in each post, it’s equally important what you do with the photos, and what else can be found on the page where the photos originate. Use this as a checklist for each blog post.
1. Why create a Pinterest Blog Post?
Is this about getting more subscribers for your list? If so, then before you create the blog post, be sure that you have a really effective way to capture those leads when they land after clicking your pinned image. A pop-under to invite subscribers? An offer for a free download if they subscribe?
Or, if your goal is to spread the word about a campaign or non-profit, or to get others to share an image virally, what reward can you offer them? “If you pin this image and tell me about it, I’ll enter you to win a hug from my pet monkey.” etc. Knowing why you’re doing this will help you ensure tech readiness, but also to set goals. Ie., When we have 300 repins, we can report this to the boss and he will promote all of us with huge raises. etc.
One of the major things to consider before pinning is that not everyone actually clicks on the image. Some people will simply comment on the image (good), re-pin it to their own boards (better), and favourite it (nice!). But whether you’re here to sell more books, get traffic to a site, gain subscribers, etc., all of that boils down to increasing clicks. This means that you have to promise them something if they click, such as a free chapter, the recipe for the zero-calorie cupcakes in the image, or the monkey hug. It might take what I call a “midnight aha” to figure out, what will make your people click?
Other things you could do in Pinterest blog posts:
- Increase your social media followers by making it easy for them to “like” or follow you once they land at the link. Think aggressively, with pop-ups, tweet-and-get offers, etc.
- Using a still taken from your latest YouTube video, you can link to an unlisted video that gives them an advance view of something before the general public. (I love this trick - very Lady Gaga!)
- Modify the link on the image to hop to an affiliate link for which you get paid a commission. (Yeah, that’s in part 3 of this multi-part article. Coming shortly.)
- Create photos in series for greater impact. Release only a certain number each day, and backlink to a page on your blog that updates them on the content of that day.
2. Choose the photo wisely.
Taking it yourself is almost always best. But it can’t be a crummy picture that’s not interesting enough. Pinterest is the popularity-contest to win all others, in terms of photography, at least. This sucker has got to be good. This is why it’s often useful to have some simple Photoshop skills, to “pump up the volume”, as it were.
It should be something a person will want to remember for later – something they will want to copy. Something that people can relate to on many levels, and possibly, something they can laugh at. Something they have never seen before, and something they can only get from you.
If you blog in the areas of fashion, beauty, home decor, architecture, or food, this is easy. If you blog about technology, you’ll need to work harder. If you have no brilliant ideas, try overlaying words onto another photo. ALERT: be aware of copyright. This is why it’s always better to take the photo yourself, or buy it from a stock photo website.
Check out my sample photos. The first one, I’ve taken myself, near where I live. This is a shot over the part of Nevada known as “Area 51″. (Yeah, I actually live here.)
And here’s the same photo with an “enhancement” that makes people take greater notice. (Yes, it’s fake. I keep the real ones on a thumb drive in a bank vault.)
While the first photo shows a lovely sky, it’s not very likely to get repinned. However, the alien one has a much higher likelihood. Especially in Southern Nevada.
I’m afraid that’s it for today. In the next in this series about Pinterest blog posts, I’ll show you how to insert the photo into your post, and what information to put in which fields. In part three, we’ll talk about tricky variables like inserting an affiliate link and manipulating size on the image to make larger images available to Pinners.