Managing Your Social Portfolio: Applying Research into Attention Economics
What impact does mass reciprocity (#FollowBack) have on online relationships? Is there a ‘goldilocks’ frequency for broadcasting to a community? Should you break your brand presence into channels, or use site-specific targeting mechanisms to maintain an aggregated presence? Adrian will collaborate via Twitter with session attendees in the dissection of common tactics and etiquette embraced by personal and organizational brands on social media, then compare audience feedback with some of the research offered by attention economists, digital researchers and neuroscientists. By the end of the session, participants will have explored different investment strategies and some of the tools that help increase return on their social portfolios.
Adrian J. Ebsary
Online Community Specialist,
Adrian received his BSc. Biochemistry from McGill University, where he developed an interest for communication as co-Editor-in-Chief of the McGill Science Undergraduate Research Journal. As a graduate student, he founded podcast and radio show, Peer Review Radio, but his fascination with analytics and influence metrics led him to leave his Master’s degree for a position as Online Community Specialist at the University of Ottawa. He also volunteers on the board of an organization that works with children in need in Eastern Europe, consults on a variety of digital marketing projects and has spoken at over a dozen conferences in the last two years.