The Lasting Power of E-Newsletters – Leveraging Social Media

Build the relationships that are critical to your business success with easy, inexpensive, and highly effective Email and Social Media Marketing!

Proactive, outbound integrated online marketing should be an important, key component of your overall marketing and communications strategy for your small business or not for profit.

My presentation will include:

  • How Email & Social Media marketing work together to acquire and retain quality customers, clients or members that will grow your business.
  • Email Marketing trusted best practices to maximize open rates and entice your audience to take action with “Content is King” links.
  • How a market is a really a conversation—and that you should be part of it!

Guy Steeves

Regional Development Director
Constant Contact


Mr. Steeves is located in the Vancouver Metro area and is the local marketing expert for small business in Western Canada. He is an accomplished public speaker and is frequently in demand for his perspective on business and marketing issues that impact Western Canada’s small business.

Mr. Steeves has 30 years of marketing, sales and business development experience (mainly in the small business space) around Online Marketing and Customer Relationship Management (CRM).

For the last 20 years, Guy has been consulting for and teaching small business, in the areas of Internet Marketing, corporate strategy and CRM. Mr. Steeves wrote the original curriculum for BCIT’s Electronic Marketing courses and delivered it for 10 years to the Marketing management school for both the day and evening programs. Guy has delivered seminars to almost 20,000 small businesses and not for profit attendees.

Now, the Regional Development Director with Constant Contact, his role is to speak on the virtues and best practices of Email and Social Media Marketing to small business and to facilitate their ongoing education. Guy runs frequent free and low cost seminars on email, social media and engagement marketing. Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 550,000 small businesses, non-profits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.

Bryan Dwyer

Bryan is a fourth-year marketing student in Victoria, BC. Concurrent with his education, he has had the opportunity to work with and learn from a local advertising agency and an online marketing consultant; and along with his studies and Community Manager responsibilities here at Social Media Camp, he is currently working as a consultant with the gift marketing platform Kiind. He has developed a passion for effective strategy, a fascination with new ideas, and a dependence on good coffee.

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