Avoiding a Brand Collapse Through 140 Characters: Social Listening and Moderation for Brand Protection
From the world’s largest coffee chain to your local retail store, crisis communications can take place for any and every brand – but what IS social listening? And how can you implement it? Using case studies from the most recognizable brands in the world, this session will take you through social listening and moderation to protect your brand online.
Nicole van ZantenDirector, Marketing and Communications
A digital media marketer in Vancouver, Nicole van Zanten has been building brands and communities for 8+ years. Previously working with the Vancouver Canucks and Fortis BC, she has recently moved to ICUC, a global moderation agency focusing on digital moderation, social listening and online reporting. Working with some of the most recognizable brands in the world — MasterCard, Starbucks and Disney, to name a few — Nicole leads marketing and communication for the business.