Deconstructing Viral: How to Build a Killer Viral Marketing Campaign

Can blind luck be reproduced?

Absolutely, says engageQ digital’s Tod Maffin.

Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns.

By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show you the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgetsHe will literally “deconstruct” a viral campaign, piece by piece, then you how to re-assemble a campaign for their own organization.

And, using his methodology, he’ll detail each of the six action steps required for launching an impactful and measurable viral campaign.

You will never look at a viral campaign again the same.

After attending this session, you will know HOW TO:

  • Develop a marketing campaign that is much more likely to “go viral”
  • Convert a brand takeover attempt to a viral mini-campaign
  • Create your own ACC-Matching grid to microtarget exactly the right viral influencers
  • Craft the right Stunning, Serious, or Silly tone which will resonate with your targets
  • Reward and incentivize people who help spread your campaign
  • Deliver continued successive rounds to dramatically boost virality

Tod Maffin

Digital Technology and Marketing Guru


Even at seven o’clock in the morning, Tod Maffin’s upbeat and enlightening presentations on digital technology and marketing bring audiences to their feet. Recognized as a thought leader in online business innovation and strategy, he sheds light on trends and technological advancements, specializing in campaigns for specific sectors, from human resources to social media to real estate to education. His comprehensive understanding of high-velocity change and competition, hyper-innovation, and the accelerating pace of the world offers an insider’s viewpoint of what lurks around the corner—whether it’s six months, a year, or 10 years away.

Maffin is president of engageQ digital, and one of Canada’s go-to commentators on the impact of accelerated technological change and innovation on the business and economic environment.

As one of Canada’s podcasting pioneers, Maffin writes a blog that is followed by thousands of people in the media, in technology, and in business communities around the world. He also reports on national technology trends for CBC Radio, and was the past host of todradio dot com, and Real Life Chronicles.

Chris Whiteley

Chris brings the joy of web design, WordPress development & other web magic to bWEST Interactive. He specializes in building responsive WordPress websites that go beyond the typical "blog layout." His style of blogging and passion is heavily influenced by pop culture.

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