Your Emergency Kit for an Online Crisis
If your organization hasn’t thought about how to deal with a potential online crisis then it’s time you did. Every organization faces issues that have the potential to ‘catch fire’ on social and other media platforms. Those prepared with a crisis communications strategy will be more successful in limiting reputational damage, and potentially turning the crisis into an opportunity.
This session provides a step-by-step process for preparing your organization to communicate during a crisis. Recent organizational crises examples will also be discussed.
Session attendees will learn how to customize a crisis communications plan for your organization to ensure that:
- Potential issues and crises are anticipated
- Your team is trained in dealing with a crisis
- There is a simple crisis procedure to follow
- No stakeholder is forgotten in the crisis response
- The organization has a post-crisis plan to recover, learn and look for opportunities
Trisha is co-founder and partner in Mouthpiece Communications, a Victoria-based communications company specializing in strategic communications planning and issues management.
Her considerable strength as a communicator comes from working with a variety of clients from different industries. A former journalist and veteran communicator, Trisha understands the life of an issues-based story and the value of a timely and strategic response.
Trisha has managed her fair share of issues and crises, many in front of the camera, as a spokesperson and communications advisor for Alberta Children’s Hospital. Trisha is an MBA graduate from Royal Roads University with a specialization in management consulting.