1-1 Expert Advisors

Please note: Our 2018 1-to-1 Adviser Program is being developed. Please stay tuned for more information.

New to Social Media Camp this year is the addition of our “1-1 Expert Advisors” sponsored by SOHO Victoria.

Now you will have the opportunity to sit down one-on-one and get answers from industry experts to all your social media questions, and the best part is… it’s included free with your registration.

Whether you have a specific challenge you’re facing in your business or you’d like to know how to use Instagram or SnapChat, you can get 1-1 time with an industry expert.

Social Media Camp delegates can reserve a 20-minute time slot with the expert of your choice. All 1-1 sessions will take place on Wednesday, May 3rd in the Langford Room.

To reserve your 20-minute session go to the Langford Room and put your name next to the time you’d like to reserve on the big 3′ x 4′ sign. The sign will have all six of the expert’s photos and time slots listed.

Meet the 2017 Expert Advisors

Chris Whiteley

Online Marketing Director

bWEST Interactive

Chris Whiteley is a WordPress & SEO Expert at bWEST Interactive.

Areas of expertise:

  • WordPress development, troubleshooting and training
  • Search Engine Optimization (SEO)
  • Blogging/Content Marketing strategy

Examples of questions Chris can answer:

  • How can I keep my WordPress site secure?
  • What can I do if my site gets hacked?
  • What are the most effective SEO tactics for attracting quality traffic to my website?
  • What is content marketing and how can it help my business?

Luke Taylor

Chief Creative Officer
Loomo Marketing

Luke is a brand specialist and founding partner at Loomo Marketing. Taking brands or industries that are typically perceived as boring or traditional and making them stand out in unexpected or creative ways is what gets him out of bed in the morning. 

Areas of expertise:

  • Increasing reach & engagement on Facebook
  • Online Advertising Techniques
  • Effective use of multimedia on social media
  • Landing page design

Examples of questions Luke can answer:

  • How can I target specific types of people online?
  • What social media networks should my organization be using?
  • How can I get more conversions through my facebook advertising?
  • Which platform is the best fit for my organization?



JUHLi Selby Social Media.

Juhli Selby is a Social Media Expert at JUHLi Selby Social Media.

Areas of expertise:

  • Facebook & Facebook ad basics
  • Twitter, LinkedIn, Instagram, Pinterest, YouTube
  • Social Media Time Management
  • Online Business Etiquette

Examples of questions JUHLi can answer:

  • Which social channels are a fit for my business?
  • How can I set my social channels up for success
  • How often should I post content to social media channels?
  • How do I find great content to share with my audience?
  • How can I grow my audience on social media?
  • How can I be effective and still manage my time?

Coralie McLean

Founder & Marketing Director


Coralie runs a marketing & communications company specializing in social media, content writing, media relations and marketing strategy. Her and her team work with a wide variety of companies from small start ups to large corporations training teams and managing social media.  

Areas of expertise:

  • Online reputation management
  • Instagram, Facebook, and Twitter etiquette
  • Writing for social media
  • How to help prevent and manage online trolls

Examples of questions Coralie can answer:

  • How should I deal with mean comments on my company’s Facebook page?
  • What are the best ways to boost my following on Instagram and Twitter?
  • I run out of ideas on what to post. How can I keep creating engaging content?
  • Which social media channels should my company be using and how do we get started?

Carrie Huebener

Communications Manager

Loomo Marketing

Carrie is a communications specialist with a passion for helping brands increase their reach on social media. She has a degree in professional writing from the University of Victoria and has worked on marketing and communications projects for a number of industries including financial services, tourism & hospitality, shopping & retail, healthcare, agriculture, and professional services. Brands she has worked with include Coast Hotels, Holiday Inn Express, the City of Langley, Peoples Trust, and Island Savings.

Areas of expertise:

  • Facebook for business
  • Increasing reach & engagement on Facebook
  • Targeting and promoting posts on Facebook
  • Running contests on social media
  • Effective use of video on social media

Examples of questions Carrie can answer:

  • How can I get more engagement on my Facebook posts?
  • How can I increase the number of people who see my posts?
  • How can I increase the number of people who follow me?
  • How do I make sure the right people see my posts?
  • Is it worth spending money to boost my Facebook posts, and how much should I spend?

Ingrid Vaughan

HR Architect

Smart HR

Ingrid Vaughan is a seasoned Human Resources Expert and founder of Smart HR. Her focus is on helping small businesses grow and manage their teams. She assists business owners and managers with increasing their effectiveness around hiring and keeping the best people, inspiring and motivating great performance, and creating healthy, dynamic workplaces.

Areas of expertise:

  • Human Resource Management
  • Organizational Policy Development
  • HR Risk Management
  • Managing Social Media in the Workplace

Examples of questions Ingrid can answer:

  • How do I manage employee social media use in my business?
  • What are my obligations and risks as an employer with regard to social media at work?
  • Do social media policies really work and if so, what do I need to know to create one?
  • How can I hire and keep great people in my company?