What is an SMCamp Coach?

Social Media Camp CoachingImagine a tour guide, teacher, mentor, geek-speak translator and Social Media professional attuned to you industry or sector, all rolled into one. Imagine someone that listens to your goals, before you even get to the Camp, and then points out all the best sessions for you to attend, so you can target those goals. Imagine a person that you can connect with, after a session, to help clarify things that you might not fully understand. Imagine someone that is connected to the best and the brightest in the Social Media world and can connect you with all the resources you need to get you better at using and leveraging Social Media.

THAT is a SMCamp Coach.

The Social Media Camp team is thrilled to be offering this feature (that is unique to Social Media Camp) for its 5th year. This year we have professionals that cover Hospitality and Tourism, Entertainment and Media, Small Business and Non-Profit, Government and Community, C-Suite Executive, Business Level Web Development and Education.

Meet the Team


Sean Smith, Head Coach, Social Media Camp (thatsocialmediaguy.com)

Sean is the Head Coach for Social Media Camp. He is a Professional Social Media Educator with a focus on helping students, teachers, and teens in understanding how to use their Social Media effectively. He is also a passionate advocate for Cyber Safety and fighting Cyber-Bullying and is working towards getting Social Media Education added to the school curriculum in BC. In 2014 he took on the role of Blog Editor for the Social Media Camp Blog and has recently started a series of Facebook Live interviews (with SMCamp Keynotes, Speakers, and Authors) on the SMCamp Facebook Page. He also speaks to professional organizations and at conferences about effective use of Social Media.


Angela Crocker, Angela Crocker & Associates (www.AngelaCrocker.com)

Angela Crocker has been described as pioneer of ethical social media, a business savvy digital goddess and the computer counterpart to decluttering expert Marie Kondo.  A thought leader on online communities, digital decluttering, and content planning, Angela has helped thousands of businesses figure out what content to share on websites, blogs, email newsletters and social media. Drawing on her background in the book publishing industry and her experience as both a traditionally published and self-published author, Angela looks forward to coaching writers and other content creators at Social Media Camp 2017. Learn more about her latest book, The Content Planner.

Cadi Jordan, Chief Creative Officer, Jordan Consulting (cadijordan.com)

Cadi Jordan is a respected social media & marketing strategist internationally. With close to 20 years in this area her forte is in training, coaching and online management in the the spa, health and eco beauty sectors. Cadi is also a columnist at BC Living, Healing Lifestyles & Spas and Spa Inc Magazine.

Becky Knight, Administrator, Ellison Travel & Tours (www.bmeckie.com)

Becky knows social media and knows what tourists like! She’s a super-user who can create, post and engage from her office, a conference, biking around the seawall, or on her own couch. A travel industry dynamo, Becky has extensive experience in the world of tourism and hospitality in British Columbia including tour guiding, hotel management, and student travel. She currently works for Ellison Travel & Tours in North Vancouver. Anyone in the travel or hospitality sector who wants to make most of their social media efforts will benefit from coaching with Becky at Social Media Camp.

Vicki McLeod, President, Main Street Communications, Ltd.

Vicki is our Social Media in Municipal and Civic Politics Coach. Vicki specializes in strategic communications, training, marketing and branding. Shortlisted as one of the Top 5 Online Marketers in BC in 2013, in 2014 she was nominated as a Canadian Woman Entrepreneur of the Year and honoured with the Business Leader of the Year award in her home community of Maple Ridge B.C.

Vicki is a credentialed business and personal coach and is a founder of The Social Chicks offering social media education and training to businesses, organizations and community groups. She writes a monthly social media column in the Maple Ridge-Pitt Meadows Times and blogs at vickimcleod.com and Dishing in the Kitchen She is the weekly host of Everyday Happiness: The PajamaPodcasts.

Mike Vardy, The Productivityist, (productivityist.com)

Mike Vardy is a writer, productivity strategist, and the founder of Productivityist. He has served as the Managing Editor at Lifehack, and contributed articles on productivity to 99u, Lifehacker, The Next Web, SUCCESS Magazine, and The Huffington Post. Mike is also the author of several books and is the creator of The NOW Year™ Method, a simple, durable, and flexible personal productivity approach. He has delivered talks on the topic of task and time management at events like New Media Expo, TEDx Victoria, South by Southwest, and creativeLIVE. He lives in Victoria, BC, Canada with his incredible wife, daughter, and son.

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