Nicole van Zanten

Social Media Coordinator

Canucks Sports & Entertainment

Session Title: Online Engagement Hits the Pavement

Session Extract:

You have five thousand, ten thousand, one hundred thousand followers. Now what? How can you translate those followers into customers? How do you engage? How do you get those followers through your doors? Through Social Media, the Vancouver Canucks quickly learned how to turn a tweet into a t-shirt sale, a post into a ticket purchase and a creative contest turn an “on-the-edge” fan into a life-long supporter. This talk will cover case studies around fan engagement, online/offline sales and unique sponsor integration.

About the Speaker:

Nicole van Zanten is a Digital Media Marketing Professional in Vancouver, Canada. With over six years experience in both corporate and non-profit marketing and communication, Nicole currently leads all social media strategy and implementation for Canucks Sports & Entertainment. Wearing many hats, Nicole is closely involved in mobile application development, as well as online digital content for the NHL club.

 

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