Robin Campbell

Community Builder

Tapstream

Session Title: The Tao of Apps: It’s Not What You Use, It’s How You Use It

Session Extract:

Individuals hold the power, computers are in our hands and software is eating the world.

The economy and life as we know it is changing, and it’s up to you, the user, to decide if it’s for better or worse. From keeping in touch with friends and sales prospects to avoiding that drunk-dial to your ex or becoming an internet celebrity, Apps are becoming the fibre of our day-to-day lives.

What makes the difference between a foolish user and a masterful one?

Join myself and Jordan Ng (Product Manager for Partner Apps at HootSuite) as we tag-team the discussion on app etiquette and working smarter – the kind of smart that breaks you out of app slavery, lets you rock social media in 20 minutes a day and detaches you from technology, so you can focus on what matters most.

About the Speaker:

An international breakdance event promoter turned internet marketer, Robin Campbell joined Summify as their Community Builder from iPhone app launch until Twitter swooped down and scooped up his team in early 2012. He now leads Marketing for Tapstream, a real-time conversion tracking and marketing analytics platform for mobile and desktop app publishers. It’s been an interesting journey, full of social media adventure.

 

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