Head of Social Media
About the Speaker:
Ranked by Forbes as one of the top 10 influencers in social media , Scott Monty has been called “an unstoppable force of nature,” “the best corporate social media lead on the planet,” and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary .”
At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business. Prior to joining Ford in 2008, Scott served as Consigliere for Crayon, a strategic marketing firm, and with PJA Advertising + Marketing, a boutique BtoB agency. In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog (www.scottmonty.com) and also writes The Baker Street Blog and I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal.
Scott is a recognized thought leader in the social media industry and frequently speaks at industry events. Scott received his Master’s in Medical Science from Boston University’s School of Medicine concurrently with his MBA from BU’s Graduate School of Management. He lives in Michigan with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voiceover work. Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term “tweetup.”
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