One issue we’re currently working on here at Thrifty Foods is the response times to our customers when they reach out to us on social media. It’s been on our radar for some time to integrate our customer care division with our social media team. Issues we continue to discuss and consider moving forward are: […]
Author Archive for: Sarah Roberts
About Sarah Roberts
Sarah Marlayne Roberts is a public relations and digital media strategist based in Victoria, BC. She has extensive marketing, social media, public relations, and special events experience from her work in television (CTV Television, Canadian Idol, Juno Awards, The Bachelor Canada) and with some of Canada’s most vibrant brands including The Edmonton Oilers, the legendary Hudson’s Bay Company and now, Thrifty Foods.
Her focus at Thrifty Foods is on the company’s digital presence including the web and social channels, working to reflect the in-store experience online.
In her spare (?!) time, Sarah also blogs about pop culture and other stuff you shouldn’t live without at STUFF by Sarah and works with small business clients on maximizing their online presence.
Entries by Sarah Roberts
If you work daily in social media – you’re probably always thinking: “what should I talk about – and how – without constantly sounding like I am selling my product?”. On your company’s Facebook or Twitter (or any other social media platform), what DO you talk about? It’s a good idea to stay within your […]
I’m not being paid to say this – I promise – but I have fallen in love with web and social media reports. Looking at what worked, how many clicks a photo or piece of content received, how many people shared something we posted. Specifically, the reports that are generated by Sprout Social have made […]
Facebook has a lot of rules if you’re running a page…and just about every page out there is breaking them. After reading this great blog post about what Facebook should be doing to improve the platform for brands, it got me thinking about how we run our page at Thrifty Foods. Is it worth following […]
Stories about social media screw ups and mistakes often get shared and giggled at, so to counter all of the war stories, here’s an example of social media success, a tale of a fun moment we had a few weeks ago. Do you know what a Feijoa is? I can say for certain that I […]
If you’ve been following these posts I’ve shared, I recently posted the story about working through the public outcry when we brought back plastic bags to some of our stores. A similar, but in many ways different, example of this was the XL beef recall last September. If the early days of our foray into […]
Push Our Buttons
Viveka von Rosen; The LinkedIn Expert February 10, 2016
Podcasting and Advertising … Everything Old Is New Again January 28, 2016
Statistically Speaking August 7, 2015