I’ve worked within a lot of big companies – corporations even. From post secondary institutions to Canada’s largest private broadcaster, I’ve been a spoke in the wheel for a many years. I’ve worked for myself too (which is fantastic and not so fantastic depending on the day), but being part of a machine is a whole different beast.
While working within these larger companies, I am often part of a team of misfits going against the grain. Trying to move the company in a new direction. Going where no one has gone before (ok, that’s a stretch, but you get the idea).
Adding digital to the mix
When I joined the team at Thrifty Foods in 2010, there were a few fellow web lovers on the marketing team, and we set about moving the ship in a new direction. We had a lonely YouTube channel and a Twitter account started by an interested member of the team – but it wasn’t part of her regular job. It wasn’t even part of my job, but more on that in another post.
How do you make a plan to add digital to the mix?
Get educated. Be the cheerleader. Be the Agent of Change.
You have to know your stuff. Read up every morning, watch brands you respect, and most importantly share the stories with your co-workers, your boss and everyone else who will listen. Get your team together, start hatching a plan.
If you’re already in motion or just getting started, curate a morning reading list (so that you have great info to share). Here are a few places I check out for inspiration. I’m always looking for creative ways to spark interest within our audience.
- Fast Company talks web and business with a fresh and innovative approach and tells stories about brands that are standing out. Great for inspiration.
- Harvard Business Review Blog is written by the some of brightest business minds out there and they talk web and much more. A recent post was titled “Battling your Online Addiction” – at least I know it’s not just me!
- Mashable – if social media had a water cooler, this would be it. Rumours and plenty of real info are posted endlessly, and there’s lots of great info here for beginners too. It’s the site I tell anyone new to social to start with.
What do you read about social – I would love to know!
Anything about Thrifty Foods’ online presence you’d like to know? Fire away!
Until next time, Sarah.