Social Media Camp Coaches – 2018

Please note: Our 2018 Coaching Roster is being developed. Please stay tuned for more information.

Imagine a tour guide, teacher, mentor, geek-speak translator and Social Media professional attuned to your industry or sector, all rolled into one. Imagine someone that listens to your goals, before you even get to the Camp, and then points out all the best sessions for you to attend, so you can target those goals. Imagine a person that you can connect with after a session, to help clarify things that you might not fully understand. Imagine someone that is connected to the best and the brightest in the Social Media world, who can connect you with all the resources you need to get better at using and leveraging Social Media.

THAT is an #SMCamp Coach.

The Social Media Camp team is thrilled to be offering this unique feature again in 2018. This year we have professionals that cover Hospitality and Tourism, Entertainment and Media, Small Business and Non-Profit, Government and Community, C-Suite Executive, Web Development and Education.

How do I sign up?

First, if you already registered, check your ticket for Social Media Camp – you may have already signed up. New this year, right from the first day of ticket sales, there has been an option to sign up for coaching right on the ticket page. If you didn’t select the option when you bought your ticket, don’t fret – you can go sign up for it separately, and at no extra charge. Simply click on Register and go through the ticket process, but only select the coaching option.

The 2017 Coaching Team

Sean Smith

Social Media Coach
That Social Media Guy

Sean is the Head Coach for Social Media Camp. He is a Professional Social Media Educator with a focus on helping parents, teachers, and teens in understanding how to use their Social Media effectively. He is also a passionate advocate for Cyber Safety and fighting Cyber-Bullying and is working towards getting Social Media Education added to the school curriculum in BC. In 2014 he took on the role of Blog Editor for the Social Media Camp Blog and has recently started a series of Facebook Live interviews (with SMCamp Keynotes, Speakers, and Authors) on the SMCamp Facebook Page. He also speaks to professional organizations and at conferences about effective use of Social Media.

Cadi Jordan, Jordan Consulting

Cadi Jordan

Chief Creative Officer
Jordan Consulting

Cadi Jordan is a respected social media & marketing strategist internationally. With close to 20 years in this area her forte is in training, coaching and online management in the the spa, health and eco beauty sectors. Cadi is also a columnist at BC Living, Healing Lifestyles & Spas and Spa Inc Magazine.

Becky Knight

Becky Knight

Ellison Travel & Tours

Becky knows social media and knows what tourists like! She’s a super-user who can create, post and engage from her office, a conference, biking around the seawall, or on her own couch. A travel industry dynamo, Becky has extensive experience in the world of tourism and hospitality in British Columbia including tour guiding, hotel management, and student travel. She currently works for Ellison Travel & Tours in North Vancouver. Anyone in the travel or hospitality sector who wants to make most of their social media efforts will benefit from coaching with Becky at Social Media Camp. Connect with her at

Angela Crocker

Angela Crocker & Associates

Angela Crocker has been described as pioneer of ethical social media, a business savvy digital goddess and the computer counterpart to decluttering expert Marie Kondo.  A thought leader on online communities, digital decluttering, and content planning, Angela has helped thousands of businesses figure out what content to share on websites, blogs, email newsletters and social media. Drawing on her background in the book publishing industry and her experience as both a traditionally published and self-published author, Angela looks forward to coaching writers and other content creators at Social Media Camp 2017. Learn more about her latest book, The Content Planner at

Mike Vardy

Productivity Specialist
The Productivityist

Mike Vardy is a writer, productivity strategist, and the founder of Productivityist. He has served as the Managing Editor at Lifehack, and contributed articles on productivity to 99u, Lifehacker, The Next Web, SUCCESS Magazine, and The Huffington Post. Mike is also the author of several books and is the creator of The NOW Year™ Method, a simple, durable, and flexible personal productivity approach. He has delivered talks on the topic of task and time management at events like New Media Expo, TEDx Victoria, South by Southwest, and creativeLIVE. He lives in Victoria, BC, Canada with his incredible wife, daughter, and son.

Vicki McLeod

Mainstreet Communications Ltd.

Vicki is our Social Media in Municipal and Civic Politics Coach. Vicki specializes in strategic communications, training, marketing and branding. Shortlisted as one of the Top 5 Online Marketers in BC in 2013, in 2014 she was nominated as a Canadian Woman Entrepreneur of the Year and honoured with the Business Leader of the Year award in her home community of Maple Ridge B.C.

Vicki is a credentialed business and personal coach and is a founder of The Social Chicks offering social media education and training to businesses, organizations and community groups. She writes a bi-weekly social media column in the Maple Ridge-Pitt Meadows NEWS and blogs at She is the author of #Untrending: A Field Guide to Social Media That Matters, How to Post Tweet and Like Your way to a More Meaningful Life.

Frithjof Petscheleit

Bluebird Business Consulting

Frithjof is a Digital Media coach, strategist and community manager at BlueBird Business Consulting in Kelowna, BC. He coaches business owners how to reach and engage their audience online. You can also check him out on his Podcast at!