Amplified Services; Digital & Media

Tartan Group

Session Title: How to get the most out of on-line PR

Session Extract:

Writing versus blogging: what matters? Does a travel writer have to be a trained journalist? What matters more – a well written column about your tourism property in a publication with a solid circulation or a mention on a travel blog? What is the value of a tweet, Facebook post, or a series of Pinterest posts from a travel blogger? Are third party links to your site more important than excellent writing and a story in Westjet’s in-flight magazine? How do you measure success?

The session will be facilitated by Deirdre Campbell, President of the Tartan Group, past chair of Tourism Victoria and current board member of KCTS9 public television.

The Tartan Group works in Tourism PR with properties, writers, and editors to find and tell stores – on multiple platforms. Whether you are in the tourism industry or another industry that needs to know how the world of public relations is evolving, join the Tartan Group’s session to hear a lively discussion about the evolving world of writing and editing and learn how to leverage new techniques in your promotional strategy.

Panel members:

Tom Gierasimczuk is V-P, Editorial at Canada Wide Media and editor-in-chief of BCBusiness. Previously, he was editorial director both at Rogers Media-owned Marketing magazine and at RedPoint Media Group, where he was named Editor of the Year in 2010 by the Alberta Magazine Publishers Association for his work as founding editor of up! magazine, WestJet’s in-flight publication. He serves on the leadership board of the Canadian Marketing Association and speaks extensively about effective storytelling and audience engagement. Find him on Twitter at @gierasimczuk


Joslin Fritz blogs about outdoor recreation and adventure travel for the women’s travel website Wanderlust and Lipstick. She considers herself a storyteller, an adventurer who inspires others, and a writer, specifically in that consecutive order. She has utilized social media to create a loyal online following, and regularly works with tourism organizations, public relations agencies and tour operators to promote their businesses in various online and printed publications. She looks forward to sharing her thoughts on utilizing travel bloggers in promoting destinations, building brand awareness and engaging audiences. Joslin Fritz tweets under the handle @ladysherpa