Session Title: Grow Your Business with Email & Social Media Marketing
Proactive, outbound integrated Engagement marketing should be an important, key component of your overall marketing and communications strategy. Email and Social Media Marketing are the primary tools of Engagement marketing—and they are inexpensive, and highly effective in building business success.
My presentation will include:
- Email Marketing trusted best practices to maximize open rates and entice your audience to take action with relevant “Content is King” links.
- How Email & Social Media are the “dynamic dual” work together to acquire and retain quality customers, clients or members that will grow your business.
- Permission-based Email marketing monetizes your Social Media activities.
- The fact that: your next best prospects are your customer’s friends or contacts.
About the Speaker:
Guy Steeves is Constant Contact’s educational marketing expert in Western Canada (BC, AB, SK and MB). He has 28 years of experience supporting small business in the areas of marketing, business development and corporate strategy. Guy is also known for his expertise in Customer Relationship Management (CRM).
Guy draws from this experience to be a valuable resource to Western Canada small businesses, nonprofits, and associations. He has educated more than 5,000 small businesses and organizations on behalf of Constant Contact since joining the team in 2010, and has presented at events including Victoria BC Social Media Camp, and SOHO Canada Conference. In addition to his regional seminars, Guy delivers monthly workshops for Small Business BC and contributes content regularly to the website.
Prior to Constant Contact, Guy held senior executive roles in the software industry with Maximizer Software and Thoughtshare Communications. Additionally, Guy had his own marketing consultant company, The MarketingGuy. He also wrote the original Electronic Marketing curriculum and taught the course—for 10 years to over 1200 students—at the British Columbia Institute of Technology (BCIT).
Guy Steeves has a diploma in Marketing (Hons) and a BBA from the British Columbia Institute of Technology.
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