Digital Strategist & Principal
Session Title: The Power of Infographics: Using pictures to communicate and connect with your audiences.
We live in an age of information overload. With so much data at our fingertips, our online consumption patterns have changed – we’ve become “grazers” of content, skimming digital channels looking for bite sized pieces of information. Because audience attention spans are increasingly fractured, it’s becoming more important for business people to be able to present their information and ideas in ways that can be quickly consumed, understood, and remembered by customers, prospects and employees. Infographics are a great way to get people’s attention and facilitate understanding.
This session looks at information design from a content marketing and business communication perspective. Mark uses several examples to help illustrate the key infographic concepts you need to know. Here are some of the takeaways you can expect from this session:
1. A primer on what infographics are, how to use them, and why they are important as a marketing and business communication tool.
2. A list of infographic best practices, resources, and tips.
3. An understanding of how to start developing infographic ideas and different ways to get your infographics created.
About the Speaker:
Mark Smiciklas is a digital strategist, an author, and the president of Intersection Consulting, a digital marketing agency that teaches organizations how to leverage the dynamics of the Web to achieve business goals. Mark is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach that held individuals and organizations connect with their audiences.
Mark’s background includes over 18 years in senior marketing roles, accumulating broad experience in the area of marketing strategy, communication, business development and sales management. He is an established marketing and social media practitioner recognized for his visual thinking and practical approach. His service offering is framed by core beliefs in listening, stakeholder engagement, trust creation, and employee empowerment. Working with B2B and B2C clients and having experienced supply-side and consumer facing situations enable him to offer unique insight.
Mark is the author of The Power of Infographics: How to Use Pictures of Communicate and Connect with Your Audience and a regular contributor to Social Media Explorer, a top ranked social media marketing and communications blog based in the US. In addition, Mark has designed and delivered multiple social media strategy courses for Camosun College and has guest lectured at a number of Canadian universities including The University of Toronto, Simon Fraser University and The University of British Columbia.
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