Digital Moms: From Content, Campaigns to Commerce
Today’s moms are increasingly tech-savvy and connected, reflecting her desire for how technology should work for her. Moms not only control 85% of household spending but are also fueling the growth of social networks. Drawing on their experiences with moms using social media and the Internet to create and consume content, connect with other moms, and engage in task-oriented activities such as shopping online, we will explore the fundamentals on harnessing the power of the mom market.
Annemarie Tempelman-Kluit founded yoyomama in 2007 when she couldn’t easily find local info on products and services for mums and their babies. As a mother-of-two girls and busy entrepreneur, she taps into her own front-line experiences to provide readers relevant, useful information that will (hopefully) make their life less harried.
Prior to founding yoyomama, Annemarie received a degree in English and a certificate in Online Publishing from the University of British Columbia, worked as the Web Strategist for Simon Fraser University and as a freelance writer – contributing to publications such as Fashion Magazine, Greenhouse Canada, the Georgia Straight and providing content to such clients as Bloom Essentials and Bug & Pickle. Her expertise is usability, content management and writing for the web.
Annemarie is a sought after mum expert and considered one Canada’s leading digital moms. In addition to her role as yoyomama’s managing editor, she writes a column for 24 Hours (Sun Media Corp), is a regular contributor to CBC-BC Radio (Early Edition, On the Coast, BC Almanac), the author of Healthy Mum, Happy Baby (published by Random House), wrote the Kid’s Stuff section in the most recent edition of the Vancouver, Victoria and Whistler Colourguide and contributes to high profile blog communities such as Family Jewels, Canadian Family magazine’s blog.
As the go-to mum in Vancouver, she has been quoted in numerous articles in the Globe and Mail, interviewed by NBC, and Today’s Parent as well as featured in the Province and Georgia Straight. She is part of the BC Children’s Hospital Social Media Committee and the co-chair of her daughter’s PAC. In conjunction with Kate Trgovac of lintBucket Media, Annemarie has launched a workshop series for entrepreneurs about using social media grow their businesses and will be presenting her insights to a variety of groups in 2010.