All She Wrote
Cultural Tourism and the Social Traveler
Arts, culture, food, wine…cultural tourists are seeking authentic experiences that combine all four. And where do they look for recommendations? Social media. Learn how to monitor and use review sites to boost your online presence, best practices for responding to negative reviews, and engage current and new audiences both locally and abroad. Cultural tourism aims to create a sense of place. This session will help you do that online.
Connect with Allison Markin:
Allison’s passion for new communications technologies began as she pursued a journalism degree and began researching the then emerging phenomenon of the internet. She continues to educate herself, and others, on the tools of digital engagement and social media, focussing on wine, culinary and agricultural tourism.
Since forming All She Wrote, Allison has merged her fifteen years of marketing experience into social media campaigns for Yew Restaurant + Bar in the Four Seasons, Vancouver; the World Junior Hockey Challenge in Penticton, the Naramata Bench Wineries Association, Okanagan Feast of Fields and many more.