Social Marketing and Crowd Sourcing for Not-for-Profits, Community Groups and Associations
How can your not-for-profit, community group or association use the social web to build community and reach goals in terms of fundraising, volunteering, sponsorship and public relations?
Learn tips and strategies to make the most of your social media efforts for your next event or campaign, as well as raise awareness of your organization.
Janis will share lessons learned from social media campaigns for Twestival Victoria, Quadra Village Day and The Road to Port Hardy.
Optimize the power of the social web where magic can, and does, happen.
Who will benefit from this session? Small to medium sized not-for-profits, dedicated community volunteers, committee members, people new to social media & promotions.
Connect with Janis:
Janis La Couvée is a financial services professional with a long history of community involvement particularly in the areas of capacity building, public relations and the arts. Long before the web, Janis was connecting people and providing answers. It’s just easier now!
She is a member of the Social Media Club Victoria leadership team and the lead organizer of Twestival Victoria. Her other community involvements are: the Quadra Village Day planning committee, Hillside-Quadra Neighbourhood Action Group, Greater Victoria Chamber of Commerce, and volunteering for Intrepid Theatre, Victoria Fringe Festival, Theatre SKAM and the Canadian College of Performing Arts.
In August 2010 Janis was the PR manager for The Road to Port Hardy Charity Bike Ride by Frans Jonker, a fundraiser for the BC Cancer Foundation. She appeared on the Babes (and Blokes) Go Bare calendar for 2011, another BC Cancer Foundation fundraiser.
Recent speaking engagements include BEAC (Broadcast Educators of Canada), MISABC (BC Municipal Information Systems Association), Idea Wave Conference, Camosun College, Leadership Victoria, WordCamp Victoria, Open Gov West BC, Social Media Camp Victoria, and BC Social Media Summit.
She is a regular contributor to Sprout Insights, the Sprout Social blog, and can be found at JanisLacouvee.com where she blogs about the arts, community and social media in Victoria BC.
Janis is passionate about bridging online and offline communities to effect positive social change.