Rob Craig

Rob Craig

3 Tier Logic

Session Title:
1 Million Fan Case Study

Rob will present a use case for a Hollister campaign. 3 Tier Logic provided Hollister with strategic services and social media application development that enabled Hollister to launch a user generated content contest on Facebook. The campaign was run in six countries and added over 1 million fans to Hollister’s Facebook page.

Connect with Rob:

@3tierlogicROBC on Twitter3 Tier Logic Inc on FacebookRobert Craig on LinkedIn


3 Tier Logic develops social media software and provides strategy for companies including Abercrombie and Fitch, Red Bull, LA Times, Universal Music, St Louis Rams, Bath and Body and True Religion Jeans.

3 Tier Logic is the third company Rob has co-founded. With partner Carlos Yong, he also started Stratford Internet and ActiveStream Technologies. Rob has earned the following professional accolades: Ernst & Young entrepreneur of the year finalist – Pacific Region, Business in Vancouver “40 under 40” representative and the Deloitte Touche “Fast 50 Lotus Award” winner.

Rob is past Chairman of the Board of New Media BC and advisor on the Board of the Canadian Cancer Society.