Tim McAlpine

Tim McAlpine

President & Creative Director
Currency Marketing

Session Title:
Think your boring old business can’t be social? Think again!

Extract:
You’ve bought into the concept of social media marketing, but you’re stuck wondering what your boring old business could possibly say online to inspire a following. Good question! The social media honeymoon is over. Countless businesses have attempted to join the online conversation only to find that no one is interested in talking with them. The hard reality is that posting newsletter articles and press releases to a corporate blog, tweeting your hours or rolling out a new Facebook page does not inspire conversation or incite action.

You need to ignite a following and create real ongoing excitement. It’s definitely possible! If you think your restaurant, flower shop or construction company are boring, try marketing banking to young adults! Tim McAlpine will share his firsthand experience with Young & Free—an innovative social media meets product promotion meets user generated content campaign that is achieving significant ongoing success for credit unions in Canada and the United States.

You will leave the session with practical ideas and be inspired to do something big online and offline to put your business on the map.

Connect with Tim:

@currencytim on TwitterTim McAlpine on FacebookTim McAlpine on LinkedInTim M. on YelpTim McAlpine on FlickrTim McAlpine on FoursquareTim McAlpine on VimeoYoung & Free on YouTube

Biography:

Tim is a British Columbia based marketer working throughout North America. His firm, Currency Marketing, is an integrated marketing agency specializing in helping credit unions attract the next generation of members.

Tim is best known as the creator of the award-winning Young & Free young adult member attraction program. It is an innovative, social media meets product promotion meets user-generated-content campaign that is achieving significant on-going success for credit unions in Canada and the U.S.

Anyone operating in a commoditized industry struggling to differentiate and attract new young customers will find Tim’s insights and experience helpful.