Rod Phillips

Rod Phillips

Director of Buying & Marketing
Liquor Plus

Panel Title:
Social Media for Small Business

Extract:
Get practical tips from small business operators about different methods used to successfully implement social media.

Connect with Rod:

@Rod_Phillips on TwitterLiquor Plus on FacebookRod Phillips on LinkedIn

Biography:
After graduating with a Bachelor of Arts in Political Science from the University of Victoria, I did what 90% of poli sci graduates do – go back to the hospitality industry. After a few years in various restaurants in Victoria and the Caribbean, landed a job with a small little family-run winery out of California. You may have heard of them – E & J Gallo. After 5 years in sales & category management I moved on to management positions with various importers before landing at my current position with Liquor Plus.

The last two years have been an amazing journey. From the point where I thought Twitter was the latest designer drug, to today where our advertising budget is 100% dedicated to Social Media.