Adapting Social Media in Government
Join experts from the Provincial, Federal and Municipal levels of government as they explore the challenges and opportunities of social media.
Engaging online with British Columbians and provincial visitors is a growing priority for government. The B.C. Ministry of Transportation and Infrastructure chose to embrace new media tools and relationship building by creating their own social media department, focusing on engagement internally and externally. Through their very popular DriveBC website and newly launched TranBC presence, they are working to connect with British Columbians and provide them information they need to get home and to work safely and on time.
Connect with TranBC:
Russel’s passion for the “social” part of social media grew before such a thing existed, as a small town radio announcer in 2004. Community engagement and relationship building were a natural fit for a move into this new medium. In 2007, Russel started work in political communications for the B.C. Government Caucus, where he established their online presence as the manager and social media strategist. He worked as a social media and branding consultant for the Weather Network. And recently, Russel became the Director of Social Media for the B.C. Ministry of Transportation and Infrastructure, a first of its kind position in the Province.