Workshop Title: Maximizing Twitter and Hootsuite

Workshop Extract: Signing up for Twitter and getting a few followers is a good first step, but knowing what to do with your account to make it effective takes a better understanding of the platform. Kazia shares some of the many tips and tricks she has picked up along the way for time management, building community, and increasing your influence authentically.

Bio: Kazia’s first marketing experience came when she was selling Girl Scout cookies with her Brownie troupe at the tender age of 7.  Why did some group of girls sell more cookies than others, she wondered. ‘Marketing’, her dad replied.

That reply changed the way she saw how people communicate and interact.  And it is that same reply that makes her the marketer she is today. Kazia’s strength lies in her love for connecting with people; and her belief that good marketing, whether it’s branding an identity or building a website, is about building and maintaining connections, with people and community.

Kazia is Strategies Director and Partner at Crema Communications, an interactive marketing agency in Kelowna, BC.  She specializes in digital communication strategies such as SEO, Inbound Marketing, Audience Development and Social Media.