Session Title: The ROI of Social Media, Metrics that Matter
Extract: Numbers never lie. That is, unless you have the wrong numbers. As we move from traditional media to social media, new numbers have been created that can either show you to be on the right track or off the beaten one. This session will separate the metrics that matter from the ones that don’t.
About the speaker:
Cory has over 10 years of experience in technology marketing and business development. He has the rare ability to be able to explain how technology translates to business opportunities and how data can be used to make informed business decisions.
As a result, Cory has worked closely with the world’s leading agencies and brands to help craft business strategies, build campaigns and communities and leverage social technologies to bring companies closer to their customers, prospects and employees.
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