Darnell Holloway, Manager of Local Business Outreach at YelpManager of Local Business Outreach,

Session Title: Local Marketing and the Importance of Reviews

Extract: Word-of-mouth is moving online, and user generated content websites like Yelp.com are becoming increasingly powerful as consumer guides. How do you ensure your reputation is strong? No business is perfect — how will you respond when you receive your first negative review? Everything you need to know from unlocking your free business tools to managing your online reputation.

About the speaker:

Darnell Holloway is Yelp’s Manager of Local Business Outreach. He hosts informational sessions with local business owners across the country to educate them on best practices for navigating the world of online reviews. He oversees Yelp’s Small Business Advisory Council, and delivers constructive feedback from the business community to the different divisions within Yelp. He also hosts a series of monthly webinars about Yelp’s free online tools, and regularly produces informative content for Yelp’s “Blog for Business Owners.” Prior to joining Yelp in 2009, Darnell worked in the banking industry as an equity research broker for Thomas Weisel Partners. He is a California native, and UC Davis alumnus.

Connect with the speaker:

Connect With Darnell Holloway on LinkedInConnect With Darnell Holloway on TwitterConnect With Yelp on Twitter