Maya Grinberg, Social Media Manager, Wildfire InteractiveSocial Media Manager
Wildfire Interactive

Maya will be doing two sessions at Social Media Camp Victoria. They are listed below, each with their own description.

Session Title: Spark to Flame:  A behind-the-scenes look at the strategy and results of a successful Social Media campaign

Extract: In 2012 more companies have moved beyond the “trial and error” stage of social media use.  But still the question lingers – what makes some social media campaigns successful while others fail? Wildfire Interactive has helped countless brands and agencies to successfully answer this question – with thousands of customers and over 200,000 campaigns on its social media marketing platform.  As the only social media company to receive an investment from Facebook’s fbFund, Wildfire has continued to lead the social media marketing frontier.  In fact, Facebook uses the Wildfire social suite to host and engage fans on over 60 of its own pages. Maya Grinberg, Wildfire’s social media manager, will share the strategy and results behind Wildfire’s customers’ most innovative and successful social media efforts.


Session Title: Engagement Strategies (with Sarah Marlayne Roberts)

Extract: Join Sarah Roberts and Maya Grinberg as they discuss engagement strategies for brands using social media marketing. Sarah will focus on the approach from a brand managers perspective, utilizing her experience with Thrifty Foods as a model. Maya will discuss Wildfire’s latest analysis of branded promotional campaigns and reveal the top strategies for engagement as practiced by the world’s most talked about brands.

About the speaker:

Maya Grinberg is the Social Media Manager at Wildfire Interactive. In this role, she maintains external company communications, including writing its blog, creating and distributing its marketing newsletters, managing its Twitter and Facebook accounts, and creating content for its website. She is also a contributing author to a number of social marketing publications, including the Huffington Post, Social Media Examiner, and Social Media Today. In her free time, she has hosted the Girls Out Loud Show, a weekly podcast discussing news and trends around the tech world. Prior to joining Wildfire, Maya was a strategy consultant for IBM, working primarily within the energy and utility industries. She is a graduate of the Applied Economics and Management program at Cornell University. You can follow her on Twitter as @papayamaya.

Connect with the speaker:

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