Sarah Marlayne RobertsPublic relations and Digital media strategist,
Thrifty Foods

Session Title: Spark to Flame: A behind-the-scenes look at the strategy and results of a successful Social Media campaign (with Maya Grinberg)

Extract: In 2012 more companies have moved beyond the “trial and error” stage of social media use. But still the question lingers – what makes some social media campaigns successful while others fail?

About the speaker:

Sarah Marlayne Roberts is a public relations and digital media strategist based in Victoria, BC. She has extensive marketing, social media, public relations, and special events experience from her work with CTV Television and Insight Productions (Canadian Idol and the Juno Awards); The Edmonton Oilers; the legendary Hudson’s Bay Company and most recently, Thrifty Foods.

In her work with Thrifty Foods she drives the company’s digital presence on their website and social channels, working to reflect the in-store experience online.

Sarah also blogs about pop culture, beauty, and other things you shouldn’t live without at STUFF by Sarah. (

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