John Lee

John Lee, Journalist and AuthorJournalist and Author,
Lonely Planet

Session Title:
 Social Media and Tourism: Plan, Do, Check/Act

Extract:

Check/ACT: Award winning journalist and Lonely Planet author, John Lee’s travel articles have appeared in over 125 major outlets. Whether it is a witty review of favorite watering holes, scintillating discussion of cultural adventure or the allure of Reykjavik hotspots, John looks for colourful insights and anecdotes that bring a story and a destination to life.  And where does his research start? Well – it’s not the library. As the “Check/Act” portion of the panel, John will speak on how social media and web presence has changed the research landscape for journalists and discuss how operators can garner attention to shine the light on their properties.

About the speaker:

Check/ACT: Award winning journalist and Lonely Planet author, John Lee’s travel articles have appeared in over 125 major outlets. Whether it is a witty review of favorite watering holes, scintillating discussion of cultural adventure or the allure of Reykjavik hotspots, John looks for colourful insights and anecdotes that bring a story and a destination to life.  And where does his research start? Well – it’s not the library. As the “Check/Act” portion of the panel, John will speak on how social media and web presence has changed the research landscape for journalists and discuss how operators can garner attention to shine the light on their properties.

Connect with the speaker:

Connect With John Lee on Twitter