Online Community Specialist
Session Title: Managing Your Social Portfolio: Applying Research into Attention Economics
What impact does mass reciprocity (#FollowBack) have on online relationships? Is there a ‘goldilocks’ frequency for broadcasting to a community? Should you break your brand presence into channels, or use site-specific targeting mechanisms to maintain an aggregated presence? Adrian will collaborate via Twitter with session attendees in the dissection of common tactics and etiquette embraced by personal and organizational brands on social media, then compare audience feedback with some of the research offered by attention economists, digital researchers and neuroscientists. By the end of the session, participants will have explored different investment strategies and some of the tools that help increase return on their social portfolios.
About the Speaker:
Adrian J. Ebsary completed his BSc. in Biochemistry from McGill University, meanwhile acting as co-Editor-in-Chief of the McGill Science Undergraduate Research Journal. As a grad student, he founded podcast and local radio show, Peer Review Radio, but his fascination with analytics and influence metrics led him to leave his Master’s to work as Online Community Specialist at the University of Ottawa.
He also provides marketing support as a board member with iOrphan Canada, blogs at AttentionEconomist.com and has spoken at a number of conferences about research on attention and its flow in online communities.
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