Social and the Imagination Economy

thunderSocial Media has brought us all closer, and made our world a whole lot smaller.

And it’s nothing short of the greatest revolution in communications the world has seen – expanding the conversation beyond one or two directions to many.

Social Media Camp always examines the larger societal implications of social media, tackling areas such as ethics, behaviour, politics, religion, relationships, etc.

But many businesses have missed the mark on engaging their customers effectively.

This year’s theme – Social and the Imagination Economy – shines a spotlight on this dilemma. How can we become what consumers are interested in, versus interrupting what they are interested in?