Statistically Speaking

Well, some of the Social Media Camp team is finally coming up for air, enjoying a couple of months off from our Social Media Camp obsession, before diving into the planning for Social Media Camp 2016. Now is the time that we look back on May’s event and smile at some of the stats and successes.


60% of SMCamp 2015’s 600 attendees, were women.

One of our Gold Sponsors, Tradable Bits, took the time to pull some of our stats together. A repeat stat, from the 2014 edition of SMCamp, was the number of women that attended the event. Of the over 600 attendees at the event, this year, 60% of them were women, ranging from University students to corporate and entrepreneurial professionals. They came from as far east as Nova Scotia and as far south as California and we were, again, thrilled to have many of our female speakers (like Viveka Von Rosen and Lisa Larter) light up the stage with awesome presentations.

When it came to Social Media platforms, Twitter, once again, dominated the day. Over 5900 tweets referenced Social Media Camp, activities, presenters and location, making the event #1 trending on Twitter. Of course, this large number may also have had something to do with the 3-way Twitter battle between Speakers Bosco Anthony and myself, to see who could post the most tweets (I won). Instagram made its first solid appearance, being an active part of this years Camp (likely due to the groundwork laid by last years Instagram Expert, Sue B. Zimmerman, getting us hooked in 2014). Facebook was a distant third, but still in the game, as Social Media’s big dog will always be.

One of our stats had us really happy. By the end of the third day, we had surpassed a Social reach of over 10,000,000. A staggering number, to be sure, likely due to the interaction and exchanges with many of our current and past Keynote speakers, such as Neal Schaffer, Chris Brogan, Mari Smith and Scott Stratten.


Tradable Bits Twitter Leaderboard – SMCamp 2015

We were especially happy to see the exposure that online conversation gave to the home of Social Media Camp; Victoria, BC. Hashtags such as #YYJ, #Victoria and #ExploreVictoria were some of the most heavily used, during SMCamp 2015, and brought eyeballs on to this beautiful and vibrant City on Vancouver Island. Many of our attendees, who were discovering the City for the first time, found it well worth tweeting about.

Certainly a portion of our Social stat success is due to our friends at Tradable Bits, who were able to project an on going stream of posts and stats for all the attendees to see. At the height of the “Twitter Battle”, people were checking the tweet scores and enjoying the trash talk and taunts from the “Warriors” as they continued to best each other and trade the lead, back and forth.

As the planning for Social Media Camp 2016 begins, we are very much looking forward to improving on these stats, especially in attendance. What will be important is the continued in input from past speakers and attendees, telling us what works and what doesn’t, what and who they would like to see on the stage, as well as topics that they would like to discussed from the SMCamp stage. After all, it is SOCIAL Media Camp.



Sean Smith

Sean is Managing Partner in, a Social Media consulting company based in Campbell River, BC. Sean has almost 20 years of experience in the IT industry, from a HelpDesk Manager to business owner. Sean has been active on Social Media platforms, since joining LinkedIn in 2005. Since then he has consulted on the development of Social Media strategies for a wide variety of businesses, from retail to tourism, instructed at workshops, been a guest and keynote speaker at various conferences, has been working as the tech/start-up author for and has recently become the Editor of the Social Media Camp Blog.

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3 replies
  1. Lianne Raymond
    Lianne Raymond says:

    Hey Sean – great to know that 60% of the attendees were women – curious how that compares to the speaker percentage?

  2. Paul Holmes
    Paul Holmes says:

    Great question. This year it was 22/60 … 36.7%.

    We’d love to see this ratio move closer to the ratio of attendees, and have actively solicited more female than male speakers each year to this objective.

    The vast majority of submitted talks come from male speakers (about 80%); we’d love to see more female speakers submit talks.

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