Why Non-Profits Need Social Media

Non-Profits are often run by small teams and volunteers, with limited access to resources and budgets. Social media is a creative solution that will help non-profits expand their reach and help them work smarter and not harder towards their goals. Besides optimizing your social media presence by ensuring that you add all of the non-profit’s contact information, a donate button and creating a content calendar that includes sharable content, you want to make sure you are maximizing all of social media’s potential.

 You need to make sure that your social media strategy helps you achieve these three goals:

 Spread The Word

 Sharing your non-profit’s message on social media is one of the easiest ways to advocate and educate about your cause. On social media you can share what your mission and vision is, engage with the community, let people into what goes on behind the scenes and raise awareness about new initiatives and campaigns. This will also provide you a place to provide support to people who may use your services.

Motivate Action

Through your social media presence, you can inspire action from your followers. When you use your platforms to educate, you are sharing information that can help transform people’s lives. Your followers may be inspired to donate, volunteer or make a difference in the community that will help your non-profit work towards its goals.

Build Community

Social media is the nucleus of the Internet and here is where you can share resources, connect people, support your community and share real time information. By using online direct messaging and commenting features, you are able to have conversations and answer questions in a way that provides support that a static website can’t offer.

Since we believe that social media is an imperative tool for non-profits to use, we created an opportunity for you to learn more. The Social Media for Non-Profits Summit, taking place on September 22, 2021, will teach non-profits how to build trust and compassion, attract new donors and grow their community online. The virtual Summit will garner the techniques industry professionals use to create impactful campaigns and communicate their stories effectively. It will also cover content strategy, storytelling, copywriting, user-generated content, branding and much more, all targeted for the charity sector.

 The Summit is a half day live virtual event with keynote speakers as well as a speaker panel. All tickets also include access to a library of over a dozen sessions to be viewed at any time, all tailor made for the non-profit sector.

Learn more and secure your spot at https://www.socialmediacamp.ca/social-for-nonprofit-organizations.