Choosing the Right Digital Marketing Model

digitlaroadmaps® for Winning Over and Retaining Customers in our digital era

Changes in digital technology are fundamentally altering the way that consumers and business engage with your brand: before, during, and after a purchase. Your audience today expects to browse, research, solicit feedback, evaluate, and “push the buy” button at their own pace, and at the time and place—and via the platform—of their choosing!

Identifying and reviewing your digital marketing strategy is a sensible modern marketing choice. There are a myriad of options and activities and always a limit to the time, budget and resources available.

In this presentation learn four equally successful digital marketing models to apply to your business. Understand the links that connect your business strategy to the unique digital and marketing capabilities required to succeed with each model.  Access leading insight, research and case studies.

Developed to enable organizations, Joe’s session allows you to “step back and reflect” on the current state of your digital marketing activities, project where you need to be, and adjust/plan your roadmap on how to get there.

Joe Wozny

CEO Concentric, Author of The Digital Dollar

Joe Wozny, author of The Digital Dollar: Sustainable Strategies for Online Success, publisher of The Digital Dollars and Sense Journal and CEO of Concentric is a digital and online media thought leader, strategist, author, blogger and international presenter on strategies to improve the reach and success of Internet, social and digital media initiatives. Through his company, Concentric, he helps leaders leverage and integrate digital into their businesses using smart, well planned digital strategies.

The study of electronics, engineering, business, and leadership in a networked world sparked Joe’s pursuit of a lifelong interest in leading edge technologies and their practical applications in our personal and business lives. He has been a founder, pioneer, and advisor for several successful Internet, Media and Publishing businesses. His educational background includes studies in Electronics and Technology, an MBA and continuing education in Intellectual Property Management and Harvard’s Leadership in a Network World programs.

More about Joe can be found here. More information no The Digital Dollar is available at

Bryan Dwyer

Bryan is a fourth-year marketing student in Victoria, BC. Concurrent with his education, he has had the opportunity to work with and learn from a local advertising agency and an online marketing consultant; and along with his studies and Community Manager responsibilities here at Social Media Camp, he is currently working as a consultant with the gift marketing platform Kiind. He has developed a passion for effective strategy, a fascination with new ideas, and a dependence on good coffee.

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