Strategic Content Planning Summit

WHILE THE LIVE SUMMIT HAS ALREADY OCCURRED, YOU CAN STILL BUY TICKETS TO RECEIVE ALL THE RECORDINGS. OUR ATTENDEES WILL TELL YOU, GREAT VALUE AND AMAZING SESSIONS! 

TOOK PLACE november 17, 2021

Before you become too busy in January to actually plan out 2022, join us for our final Summit that will teach you how to organize and align your company’s marketing. You’ll leave this Summit being able to show your boss (even if that’s yourself!) that you are ready to take on the world of social media marketing in 2022. Our Strategic Content Planning Summit will help you develop your marketing plan, organize your social media, set up systems, develop your hashtag and content strategy, review trends for 2022 and more.

 What to Expect

There is so much to know about social media! But with a good plan in place you can make it so much easier on yourself. Our Strategic Content Planning Summit speakers are going to show you how to be ready for 2022! All sessions will be recorded for viewing post-event.

 

KEYNOTE SPEAKER - Tyler j. mccall

If you haven’t seen Tyler J. McCall speak before, then you are in for a treat. Tyler is a wealth of knowledge, tips, fun and more fun. He’ll tell you like it is and will make sure you are inspired moving in to 2022. Check him our on Instagram (@tylerjmccall) to see what we’re talking about! See his bio below.

LIVE SESSIONS

Along with your keynote speaker, our Summits will also continue with more live sessions from speakers we love. For our Strategic Content Planning Summit, we’re bringing you the expertise of Ericka (@socialinkco) and are currently finalizing our speaker panel session.

 

PRE-RECORDED SESSIONS

These sessions are meant for you to watch on your own timeline, but we recommend booking your next few afternoons to settle back and learn from these experts . We will be continuing to add to this list right up until November 17th!

NETWORKING & NOTEBOOK

We know virtual isn’t the best for networking, but we’re going to still have fun as a group. We’re going to have some yoga stretch sessions between speakers (cause we know you all have your yoga pants on for this summit)! Plus we’ll be sending you a handy digital notebook to keep you organized.

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 Keynote Speaker

 
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Tyler J. McCall

FOUNDER, Follower to Fan Society

Tyler J. McCall is a business and Instagram marketing strategist for online business owners and digital entrepreneurs. He focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and community organizing.

Since 2015, Tyler has taught thousands of entrepreneurs how to start, grow, and scale their online businesses. He is the founder of the Follower to Fan Society - an online Instagram marketing training program - and of the Online Business Association - the first and only professional association for online business owners and digital entrepreneurs.

Tyler is based in Chicago where he lives with his husband Eric. When he’s not coaching or teaching, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.

 

Live Session Speaker

 
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Ericka Dukes

Instagram strategist & Coach, Social Ink Co

Ericka Dukes is an Instagram Strategist and Coach for businesses and entrepreneurs who seek to attract, connect + convert their followers on Instagram. She specializes in customized Instagram strategy for businesses who lack know-how on executing an Instagram strategy properly for their own business.

Through knowledge-based Accelerators, online courses, and her signature coaching services, she’s helped businesses and entrepreneurs convert followers to high paying clients, become more engaged, and propel them to grow in confidence on Instagram.

To put it plainly - she helps people understand Instagram in a way that makes sense.

 

Live Speaker Panel

 

Hosting your own podcast, or being a guest on someone’s podcast, is an innovative way to stand out from your competition and brand yourself as a thought leader. This panel on podcasting will dive into why you should start a podcast, how to start a podcast, how to be an awesome guest and many other juicy nuggets about the world of podcasting. Join us live to learn from some of the best in the industry - Blair Kaplan Venables, Michelle Abraham and Nikki Takahashi.

 

Blair Kaplan Venables

Co-host of the Dissecting Success Podcast

see full bio below

Nikki Takahashi

host of Square Peg Entrepreneur Podcast

see full bio below

Michelle Abraham

founder of Amplifyou, podcast management company

see full bio below

 

Recorded Session Speakers

 
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Erika Peter

The foundation for an effective content strategy

Erika Peter is the founder of the GrindD, an online learning platform for creatives, marketers and service-based entrepreneurs. 

Before launching the GrindD, she worked for over ten years as a journalist, notably at La Presse, and then moved on to become the head of content of a major Canadian marketing agency, handling brands such as Hennessy, Veuve Clicquot, Del Monte, among others. 

With the GrindD, she's on a mission to help as many creatives, marketers and service-based entrepreneurs grow successful businesses with classes taught by real experts with significant years of experience.

You can connect with Erika on Instagram @thegrinddofficial.

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Tedi Bezna

Harnessing your customer voice through seo research

Tedi Bezna is a digital marketing and SEO professional who is passionate about helping businesses achieve new levels of online exposure and scalable growth. As the founder of Tedi Bezna Digital Marketing, she has extensive knowledge in search engine optimization & content and helps develop customized digital marketing strategies that improve a business’s online presence.

As a passionate professional, nothing makes Tedi happier than helping organizations thrive and become noticed within the online world. When she’s not working, you can find Tedi out exploring the beauty of Vancouver Island, spending time with her husband and child, and excitedly waiting for the arrival of baby #2. This session will uncover identifying your target audiences online, keyword research, and creating content to address common searches.

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Shannon Matson

Using Content Looping to Create Omnipresence

With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.

Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.

These roles brought her to opportunities with L’Oréal, Access Hollywood and The Ellen DeGeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez and Jennifer Lopez.

Now, she’s the CEO and Founder of The Social Bungalow, an education + media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee, a 2,500 sq ft coffee café’ in the Downtown Las Vegas Arts District.

 

Janice Porter

Developing your LinkedIN Strategy for 2022

For Janice, it’s all about relationships! First and foremost is her family – she is very proud of her two daughters, and appreciates the support of her husband through all that she does. 

Having an innate curiosity, she has leveraged that into building business relationships and teaches others how to do the same.  Connecting people is a skill that Janice uses, when needed – and in particular, when she feels that it will be managed most professionally - as she holds her relationships very dearly.

Her passion is working with people who want to build their businesses through relationship marketing and networking – and she does that using online and offline strategies.

LinkedIn training is a huge part of Janice’s business.  She believes anyone in business needs to have a professional LinkedIn profile, and that LinkedIn is a powerful, under-utilized online platform for attracting new clients, new referral partners, or being found by recruiters.

Sharon L. Hadden

Value > Noise: Breaking Through the Social Clutter

Sharon L. Hadden is the founder and Chief Idea Officer of Content Planning Company, a marketing education consultancy that helps entrepreneurs reduce social media overwhelm and become confident content creators. 

For the last decade, Sharon has helped small businesses and organizations leverage the power of digital marketing, including work as a public affairs specialist for the FBI and corporate marketing roles in Silicon Valley tech. 

Sharon holds a master's in Integrated Marketing Communications and finds that companies come to her when they’re at a point of growth in their company and need to establish or pivot their content strategy. 

She's an advocate for womxn's economic empowerment and is deeply passionate about supporting entrepreneurs on their journey to build businesses that impact economic growth, on a local and global scale. Connect with Sharon on Instagram (@contentplanningcompany) or visit her website at contentplanningcompany.com to learn more .

Theresa Lambert

Creating Content that Converts: 3 tips to help you increase sales for your online biz

Theresa Lambert is a Business & Success Coach with an impressive hotelier background in luxury Hospitality in the #1 Ski Resort in North America. She supports ambitious Women Entrepreneurs and Coaches to redefine success with elegance and create the Impact, Income and Freedom they desire in Business and in Life. 

In 2020 Theresa became the Bestselling Author of her book  Achieve with Grace: A guide to elegance and effectiveness in intense workplaces. She is also a Speaker and the Podcast co-host of Dissecting Success. 

Theresa has been recognized as a business leader in Whistler’s Profiles of Excellence, and is being featured in publications such as Hotelier Magazine, Thrive Global and Authority Magazine. 

 

Nikki Takahashi

Brand Messaging That Sells

Nikki Takahashi is a Digital Media Designer and brand strategist who has helped over 300 entrepreneurs embrace and amplify what makes them unique. Nikki is founder and CEO of a multi six-figure agency that gets clients noticed in person, online, and in print. She is host of Square Peg Entrepreneur, a podcast featuring industry disruptors and mavericks in business.

Nikki’s graphic and website design achievements earned her a Governor General’s Medal and the position as spokesperson for Tech 2000. With over twenty years in digital media, she has been featured in marketing articles and on podcasts such as Dissecting Success and Fearless and Successful. Her keynotes on brand design and strategy have reached audiences around the globe. She’s also a StoryBrand Certified Guide under New York Times best-selling author Donald Miller.

Nikki’s an aspiring videographer and avid traveler who has spent over a quarter century mastering and teaching the art of karate. Her most recent adventures include skydiving over the Canadian Rockies and flying to Berlin for a tattoo. She resides in Calgary, Alberta, Canada.

Michelle Abraham

Plan your Podcast Content to Amplifyou with more Income, Influence and Impact

International speaker, podcast producer and host Michelle Abraham is the author of the upcoming book, The Profitable Podcast. Voted #16 the last two years on Podcast Magazine’s list of the top 50 Moms in Podcasting, she was also awarded Entrepreneur of the Year and nominated for People’s Choice Award by Business from the Heart. Michelle is the founder of Amplifyou, described by Shark Tank alumni Kevin Harrington as North America’s top podcast management company. 

Amplifyou specializes in done-for-you services, helping visionary entrepreneurs with a powerful message to market and monetize their podcasts while making a lasting impact. Michelle and her team have launched more than 200 podcasts in the last three years and manage over 55 shows weekly. The co-founder of MyPodcastCoach.com, Michelle has been sharing her passion, mentoring podcasters since 2012! An advocate for the freedom lifestyle, she walks her talk, living off the grid on a lake and “boating” her kids to the school, all while running her successful all-online business. 

Blair Kaplan Venables

Thought Leadership in Social Media

Blair Kaplan Venables is an expert in social media marketing and the president of Blair Kaplan Communications, a British Columbia-based PR agency.

As a pioneer in the industry, she has helped her customers grow their followers into the tens of thousands in just one month, win integrative marketing awards, launch their businesses and more. Yahoo! listed Blair as a top ten social media expert to watch in 2021. She has spoken on national stages and her expertise has been featured in media outlets including Forbes, CBC Radio, Entrepreneur and Thrive Global. Blair is also the #1 bestselling author of Pulsing Through My Veins: Raw and Real Stories from an Entrepreneur and co-host of the Dissecting Success podcast.

When she’s not working on the board for her local chamber of commerce, you can find Blair growing the “I Am Resilient Project,” an online community where users share their stories of overcoming life’s most difficult moments.

 

Kary Perry

How to Build an Authentic and Profitable Social Brand

Kary Perry is a Social Brand Coach who flipped the script on her 15 years of marketing experience into multiple six-figure businesses, all by harnessing the power of social media. Her vast experience in attraction marketing and social selling is backed by her MBA from Georgia Tech, years of consumer insights for billion-dollar brands at Procter & Gamble, and nearly a decade as a successful serial entrepreneur.

However, success did not come easily for her. She believes that it wasn't until she stopped marketing her business and started building her brand that she truly began growing. Now she's dedicated to helping women entrepreneurs build intentionally authentic social brands that lead with value and close with trust. Her goal is to help you attract, connect and convert your followers to clients by connecting versus selling, so you can work less, live more, and have fun doing it.

And to prove it, she recently closed her 13k follower account to start from scratch and teach women entrepreneurs exactly what it takes to grow a profitable social brand in 2021.

Kimberley Day

Kim is the Award Winning Author of "Write and Grow Rich: How to Use a Book to Supersize Your Brand, Your Business, and Your Bank Account"

Kim helps coaches, consultants, and service-based entrepreneurs overcome the daily struggle of finding their next client, stand out from the crowd in their industry, & increase visibility, credibility & authority by publishing a book.

For 13 years she was one of usually a dozen financial advisors at every networking event, struggling to compete for clients in an overcrowded and skeptical market. After publishing her first book, the "Financial Fitness Playbook: The Ultimate Guide to Winning the Money Game", she was able to double her income in less than 12 months using the same strategies she now teaches in her new book and signature program.

If you want to attract an endless stream of ideal clients, speaking engagements, referral partners, & media coverage into your business then a book might be the right marketing strategy for you.

 
 

Our REELY FUN CONTEST!

Imagine if you created an awesome Reel that went viral. Better yet, imagine if that Reel landed you on stage at an International conference. 

Have you ever dreamed of sharing your social media and marketing knowledge on stage? Social Media Camp has a cool opportunity for you. We are running a REELY FUN CONTEST where the grand prize is a coveted spot to speak at Social Media Camp in May 2022 in front of a real audience. Yes, Social Media Camp will be back live and in-person in May!

So, what do you have to do?

We want YOU to create a Reel about our upcoming Strategic Content Planning Summit that is happening on November 17th (you can learn more about it at the link in our bio). Yup, it’s that easy. We want to see you have fun, get creative, get wild and get weird.

WHAT YOU NEED TO INCLUDE IN YOUR REEL CAPTION:

THE DETAILS:

  1. Make sure to follow @socialmediacamp if you’re not already

  2. Create and post a Reel to promote the Strategic Content Planning Summit on November 17 (tips + ideas below). Reels must be posted between November 4th to November 15th at 11:59pm PST to be eligible.

  3. Tag @socialmediacamp in the Reel

  4. Share Reel to your story and tag @socialmediacamp

A FEW IDEAS + TIPS:

  • Use trending audio

  • Green screen with our website

  • What you love about social media

  • Social media predictions for 2022

  • What features do you wish existed on social media

  • Highlighting (and tagging) some of the speakers that will be there

  • Make sure your profile is public (we will comment when we see an entry)

  • Include the most important details in your post + and direct people to our website to learn more about the Summit and to get their tix.

TO RECAP: Make a reel to promote the Strategic Content Planning Summit on November 17, tag @socialmediacamp, promote the link, get creative + have a chance to win a spot to speak on stage at Social Media Camp in Victoria, British Columbia in May 2022. 

THE FINE PRINT: This contest is in no way endorsed or sponsored by Instagram. The value of the prize is around $500 and the prize will be an opportunity to speak on stage at Social Media Camp in Victoria, BC in May 2022 plus a ticket to the Strategic Content Planning Summit. The prize is not transferable. The contest closes on November 15th at 11:59pm PT. Winner will be selected by random draw. The winner will be announced on November 16. Good luck!]

 Pricing

We are passionate about helping small businesses and entrepreneurs find resources, support and education to help them grow. We are keeping our prices at this low price to ensure everyone can afford to be part of our Summits.

 

strategic content planning SUMMIT PRICE

Early Bird Price: $49 (Only 100 Available)

Regular Price: $59

SMC Club Members receive 20% off SMC Summits

Buy one Summit ticket and receive a 10% discount for another Summit of your choice.

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